BAMK 486 Technology in Marketing

This course explores the dynamic intersection of technology and marketing, equipping students with essential skills and insights to navigate the digital landscape of modern marketing practices. Through a hands-on, experiential approach, students will delve into emerging technologies, understanding how these innovations reshape consumer experiences, product development, and marketing strategies.

Credits

Offered

Generally offered Spring Annually

Prerequisite

BAMK 360 with a minimum grade of C-

Special Notes

BAMK 486 cannot be retaken for credit if BAMK 494 "Technology in Marketing" title was taken in Spring 2024 or Spring 2025.

Mutually Exclusive Course

Credit allowed for only one of these courses: BAMK 486 and BAMK 494

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required