This theory course provides understanding of the basic concepts/ terminologies in marketing, as well as an understanding of how these concepts are applied in international and domestic business settings.
45.0 credits required
This theory course examines various theories of consumer behavior and the decision making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed.
This is an activity course emphasizing both theoretical and practical skills in the personal selling process and the management of a sales force.
An activity course involving study of integrated marketing communications with course components including advertising terminology, management, design, and media selection; personal selling; public relations; sponsorship; sales promotion; and Internet marketing.
A survey course of retail institutions; how they operate and their impact on the marketplace. This course covers both theory and practice of both Physical and Digital aspects of retail.
An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.
(
BAMK 360 with a minimum grade of C-) and (Concurrent Prerequisite
STAT 150 with a minimum grade of D-)
The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.