BAMK 365 Integrated Marketing Communications

An activity course involving study of integrated marketing communications with course components including advertising terminology, management, design, and media selection; personal selling; public relations; sponsorship; sales promotion; and Internet marketing.

Credits

3

Offered

Generally offered Fall Annually

Prerequisite

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required