Undergraduate Catalog 2024-2025

JMS 404 Practicum

Incorporate advanced discipline-specific skills working for UNC student-run media.
1- 3

Prerequisites

JMS 342 with a minimum grade of C

Major/Minor Restriction

Include Journalism Major(s)

Repeatable Status

Course is repeatable with a maximum of 3 credit hours

JMS 410 Advanced News

Advanced reporting and writing for print, broadcast and online news. Emphasis on beat coverage, in-depth feature stories and opinion writing.
3

Prerequisites

(JMS 342 and JMS 350 with a minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 415 Social Media Campaigns

This course is dedicated to exploring social technologies that are influencing business, media, marketing, public relations and advertising practices as well as research practices. With hands-on application as the course delivery method, this course acquaints you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media campaigns. The current social media job landscape and potential employment opportunities for the future are examined.
3

Prerequisites

(JMS 215 and JMS 380 with a minimum grade of C)

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)

Course Fee

Course Fee Required

JMS 416 Documentary Production

This course introduces students to journalistic-based narrative nonfiction storytelling. The emphasis will be on quality and compelling storytelling for both web and television/film festival audiences. The course covers, in depth, the production (pre and post) involved in developing long-form video storytelling.
3

Special Notes

Consent of instructor required.

Course Fee

Course Fee Required

JMS 422 Directed Study

Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.)
1- 3

Special Notes

Maximum concurrent enrollment is two times.

Major/Minor Restriction

Include Journalism Major(s)

Course Attribute

Variable Title Course

Repeatable Status

Course is repeatable with a maximum of 10 credit hours

JMS 450 News Production

Employ skills learned in previous JMS courses to produce a weekly online news magazine combining print, video, audio, photographs, interactive graphics, and social media.
4

Prerequisites

(JMS 350 and JMS 410 with a minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 460 Media Management

Examine policies, procedures, and responsibilities within media industries today.
3

Prerequisites

JMS 100 with a minimum grade of C

Major/Minor Restriction

Include Journalism Major(s)

JMS 481 Public Relations Campaigns

This course brings together all learning concepts from JMS classes, specifically PR classes to give students hands-on professional experience developing comprehensive PR campaigns for actual clients and planning and executing a community event.
3

Prerequisites

(JMS 380 and JMS 385 with a minimum grade of C)

JMS 485 Media Ethics

Explores ethical theory and ethical decision-making tools as they relate to dilemmas in the media professions.
3

Prerequisites

JMS 100 with a minimum grade of C

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)

JMS 490 Television Criticism

Critically evaluate television's performance as an informative, persuasive entertaining, socializing, and culture-transmitting medium.
3

JMS 492 Internship

Supervised work experience in a professional media organization appropriate for the discipline.
1- 3

Prerequisites

JMS 342 with a minimum grade of C

Major/Minor Restriction

Include Journalism Major(s)

Repeatable Status

Course is repeatable with a maximum of 3 credit hours

JMS 495 Special Topics

Current issues or problems in journalism and media studies.
1- 3

Course Attribute

Variable Title Course

Repeatable Status

ST - Repeatable under different subtitles with no limits on the number of times it can be repeated

Course Fee

Course Fee Required

JMS 497 Media Law

Current and perennial ethical and legal issues in journalism and media studies that affect journalists, media management and the public.
3