Undergraduate Catalog 2024-2025

JMS 415 Social Media Campaigns

This course is dedicated to exploring social technologies that are influencing business, media, marketing, public relations and advertising practices as well as research practices. With hands-on application as the course delivery method, this course acquaints you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media campaigns. The current social media job landscape and potential employment opportunities for the future are examined.

Credits

3

Prerequisite

(JMS 215 and JMS 380 with a minimum grade of C)

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)

Course Fee

Course Fee Required