MBA 661 Consumer Behavior

In this class, we discuss why consumers behave the way they do. Using these theories developed primarily in psychology, behavioral economics, and marketing, we will try to predict how consumers will respond in different settings. This course uses readings (both books and articles) to drive insights and generate discussion.

Credits

3

Offered

Generally offered Fall and/or Spring Annually

Prerequisite

(Concurrent Prerequisite MBA 554 with a minimum grade of C) and (Completion of MBA Foundation Modules)

Level Restriction

Include GR