MBA 663 Services Marketing Strategy

Expand on fundamental concepts of marketing in relation to service industry settings. A second theme of the course focuses on the role of service in manufacturing businesses. Currently, many firms in the manufactured goods sector see service as the basis for attaining a sustained competitive advantage.

Credits

3

Offered

Generally offered Fall, Spring, and/or Summer Annually

Prerequisite

Completion of MBA Foundation Modules

Level Restriction

Include GR