**Review** Undergraduate Catalog 2025-2026

BAMK 361 Consumer Behavior

This theory course examines various theories of consumer behavior and the decision making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed.

Credits

3

Prerequisite

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required