BAMK 368 Marketing Analysis and Research

An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.

Credits

3

Prerequisite

(BAMK 360 with a minimum grade of C-) and (Concurrent Prerequisite STAT 150 with a minimum grade of D-)

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required