BAMK 471 Customer Relationship Management (CRM)

This course provides an overview of Customer Relationship Management (CRM) systems and their role in modern marketing strategies. Topics include the integration of technology with marketing, the use of CRM tools for data analytics, and the impact of CRM on customer experience. The course will cover hands-on experience with industry-standard CRM tools like HubSpot and Salesforce, as well as the analysis of CRM strategies in both B2B and B2C contexts.

Credits

3

Offered

Generally offered Spring Annually

Prerequisite

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required