**Review** Undergraduate Catalog 2025-2026

BAMK 468 Business-to-Business Marketing

A course in theoretical and practical aspects of marketing goods and services to business. Emphasizes analysis and segmentation of business markets and development of marketing mixes to serve those markets.

Credits

3

Prerequisite

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required