The economic, social and legal forces shaping media content and function today; overview of media industries and careers.
An introduction to researching, reporting and writing for various media channels, including print, broadcast and online news; public relations; and advertising. Attention paid to the importance of the First Amendment.
ENG 122: with minimum grade of C and (JMC 100: with minimum grade of C or
JMS 100: with minimum grade of C)
Learn how to combine text, images and audio for publication in print and online. Emphasis on online and social media.
(JMC 100: with minimum grade of C or
JMS 100: with minimum grade of C)
Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C)
How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C)
Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C) and (JMC 212: with minimum grade of C or
JMS 212: with minimum grade of C)
Introduction to public relations, marketing and advertising, including theory and history, incorporating hands-on assignments that show how strategic communications works.
(JMC 100: with minimum grade of C or
JMS 100: with minimum grade of C)
Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design.
(JMC 340: with minimum grade of C or JMC 352: with minimum grade of C or
JMS 310: with minimum grade of C)
Application of design principles, emphasizing both print and online/digital products and publications. Emphasis on copy editing for public relations and advertising materials.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C) and (JMC 212: with minimum grade of C or
JMS 212: with minimum grade of C) and (JMC 345: with minimum grade of C or
JMS 345: with minimum grade of C)
Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C)
Basic written components used in public relations, advertising and marketing and their use in various media.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C) and (JMC 345: with minimum grade of C or
JMS 345: with minimum grade of C)
A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
(JMC 345: with minimum grade of C or
JMS 345: with minimum grade of C)
Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.
(JMC 210: with minimum grade of C or
JMS 210: with minimum grade of C) and (JMC 345: with minimum grade of C or
JMS 345: with minimum grade of C)
The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.
Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.
Incorporate advanced discipline-specific skills working for UNC student-run media.
(JMC 342: with minimum grade of C or JMC 350: with minimum grade of C or
JMS 342: with minimum grade of C or
JMS 351: with minimum grade of C)
Advanced reporting and writing for print, broadcast and online news. Emphasis on beat coverage, in-depth feature stories and opinion writing.
(JMC 340: with minimum grade of C or
JMS 310: with minimum grade of C) and (JMC 342: with minimum grade of C or
JMS 342: with minimum grade of C)
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.)
Employ skills learned in previous JMS courses to produce a weekly online news magazine combining print, video, audio, photographs, interactive graphics, and social media.
(JMC 350: with minimum grade of C or
JMS 350: with minimum grade of C) and (JMC 410: with minimum grade of C or JMC 443: with minimum grade of C or
JMS 410: with minimum grade of C)
Examine policies, procedures, and responsibilities within media industries today.
(JMC 100: with minimum grade of C or
JMS 100: with minimum grade of C)
Examination and application of social scientific research, creative concept development, media planning and campaign execution. Emphasis on tools used to manage communication for organizations and companies.
JMS 380: with minimum grade of C and (JMC 385: with minimum grade of C or
JMS 385: with minimum grade of C)
Explores ethical theory and ethical decision-making tools as they relate to dilemmas in the media professions.
(JMC 100: with minimum grade of C or
JMS 100: with minimum grade of C)
Critically evaluate television's performance as an informative, persuasive entertaining, socializing, and culture-transmitting medium.
Supervised work experience in a professional media organization appropriate for the discipline.
(JMC 342: with minimum grade of C or JMC 350: with minimum grade of C or
JMS 342: with minimum grade of C or
JMS 351: with minimum grade of C)
Current issues or problems in journalism and media studies.
Current and perennial ethical and legal issues in journalism and media studies that affect journalists, media management and the public.