Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)

How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)

Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 212: with minimum grade of C or JMS 212: with minimum grade of C)

Introduction to public relations, marketing and advertising, including theory and history, incorporating hands-on assignments that show how strategic communications works.

Prerequisites

(JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design.

Prerequisites

(JMC 340: with minimum grade of C or JMC 352: with minimum grade of C or JMS 310: with minimum grade of C)

Application of design principles, emphasizing both print and online/digital products and publications. Emphasis on copy editing for public relations and advertising materials.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 212: with minimum grade of C or JMS 212: with minimum grade of C) and (JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)

Basic written components used in public relations, advertising and marketing and their use in various media.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.

Prerequisites

(JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.

Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.