A seminar course which applies theories learned in all business majors to actual small businesses.
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Letter Graded.
BAMK 360: with minimum grade of C-
An interdisciplinary activity course where students receive realistic experience in campaign planning. Assume the identity of an advertising agency responsible for the preparation of a complete marketing communications program.
BAMK 365: with minimum grade of D-
A seminar of institutions, functions, policies and practices in international markets. Global multinational aspects of business enterprises and their effects on marketing problems and management are analyzed.
BAMK 360: with minimum grade of C-
A course in theoretical and practical aspects of marketing goods and services to business. Emphasizes analysis and segmentation of business markets and development of marketing mixes to serve those markets.
BAMK 360: with minimum grade of C-
An activity seminar course designed to explore the techniques utilized by marketing oriented distribution managers within the worldwide logistics process. Computer simulation and/or case analysis may be used.
BAMK 360: with minimum grade of C-
This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.
BAMK 360: with minimum grade of C-
This capstone marketing seminar course emphasizes application, analysis, planning and control of the various marketing mix variables, the target market, and the marketing environment.
BAFN 370: with minimum grade of C- and BAMK 361: with minimum grade of C-
This course gives the student practical experience and opportunities to apply theory from academic marketing courses. S/U graded.
This seminar course explores various advanced marketing topics. The course is offered as needed. S/U or letter graded.