Undergraduate 2019-2020

BAMK 478 Social Media Marketing

This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.

Credits

3

Prerequisite

BAMK 360: with minimum grade of C-

Class Restriction

Include Junior and Senior