BAMK 368 Marketing Analysis and Research

An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.

Credits

3

Prerequisite

BAMK 360: with minimum grade of C- and May concurrently take STAT 150: with minimum grade of D-

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior