Undergraduate 2019-2020

BAMK 371 Digital Marketing

The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.

Credits

3

Prerequisite

BAMK 360: with minimum grade of C-

Class Restriction

Include Junior and Senior